Arcadia
I worked with Arcadia for many years, on all the Group's high street retail brands – everything from TV and outdoor advertising to customer mailings.
Two examples: I was instrumental in the hugely successful relaunch of Dorothy Perkins featuring Helena Christensen, and in the repositioning of Evans as an appealing fashion brand in its own right, under the strapline 'created for curves'.
Two examples: I was instrumental in the hugely successful relaunch of Dorothy Perkins featuring Helena Christensen, and in the repositioning of Evans as an appealing fashion brand in its own right, under the strapline 'created for curves'.
