janet lees
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  • Writing for wellbeing
  • Work
    • M&S Plan A
    • Arcadia
    • Beechcroft
    • British Airways
    • Corney & Barrow
    • Isle of Man Government
    • M&S Pensions
    • Reebok Sports Club London
    • Victoria County History
    • Vodafone
  • Contact

Arcadia

I worked with Arcadia for many years, on all the Group's high street retail brands – everything from TV and outdoor advertising to customer mailings. 
Two examples: I was instrumental in the hugely successful relaunch of Dorothy Perkins featuring Helena Christensen, and in the repositioning of Evans as an appealing fashion brand in its own right, under the strapline 'created for curves'.
Picture

Expertise

Branding & creative strategy
Advertising & through-the-line
Business-to-business
Internal communications
​Writing for wellbeing

Copywriting for

TV, radio & videos
Websites & apps
Brochures
Mailings

Also offered

Writing for wellbeing workshops
​Art direction & design
Photography
Website design
Illustration & typography

  • Home
  • About
  • Services
  • Writing for wellbeing
  • Work
    • M&S Plan A
    • Arcadia
    • Beechcroft
    • British Airways
    • Corney & Barrow
    • Isle of Man Government
    • M&S Pensions
    • Reebok Sports Club London
    • Victoria County History
    • Vodafone
  • Contact