I’m an independent branding consultant, creative strategist and copywriter with more than 20 years’ experience.
I love getting my head around new brands and brand refreshes. I love the challenge of creating multi-media campaigns that genuinely engage with people rather than simply talking at them. And I love writing – headlines, straplines, long copy, short copy, websites, brochures, video scripts, radio scripts, direct mail – right down to the small print. In fact, I love writing so much that I do it in my spare time too – not long ago I graduated with distinction from the Creative Writing MA at Lancaster University.
My experience spans many different industries and all media. I'm equally at home working on a big brand refresh or helping to set the creative strategy for a small charity. I'm happy working through-the-line, business-to-business and on internal comms campaigns – and I particularly relish work around change and sustainability.
I am flexible, affordable and believe in working with you rather than just for you, sharing ideas at every stage of the job.
What my clients say
Janet is the best copywriter I have ever worked with. As a senior marketing manager in fashion retail, I would often receive a campaign brief that needed to be filled within a very short time frame. Whether it was for in-store signage, direct customer communications, advertising campaigns or editorial, Janet always managed to come up with the perfect copy – and with a number of options to choose from. She is the consummate wordsmith. Not only does she say what needs to be said – succinctly, directly and beautifully – I have never once read her copy without thinking “Oh! I wish I could write like that.”
Deborah Ross McKay, Senior Marketing Manager, Arcadia Group
Janet is an excellent writer and creative thinker who is able to communicate complex messages with great clarity and persuasion. Her input into the launch and development of our Plan A campaign has been invaluable.
Steven Sharp, Executive Director, Marketing, M&S
I hadn’t previously realised how difficult it is to condense text-heavy content down to the real salient points, and to make these points relevant and meaningful to your target audience – a rare skill. The advice received and quality of work is second to none.
Peter Longworth, Environmental Officer, Isle of Man Government
It is a privilege working with Janet to enhance our profile. I will always choose her for any communications work as she deeply understands the issues that we represent – and so is able to communicate effectively to all our customers, both fair trade supporters and those who are new to the issues.
Leni Lewis, owner, Shakti Man fair trade store