janet lees
  • Home
  • About
  • Services
  • Writing for wellbeing
  • Work
    • M&S Plan A
    • Arcadia
    • Beechcroft
    • British Airways
    • Corney & Barrow
    • Isle of Man Government
    • M&S Pensions
    • Reebok Sports Club London
    • Victoria County History
    • Vodafone
  • Contact

M&S Plan A

Having worked with M&S for many years, I was creative strategist, joint creative director and lead writer on the trailblazing sustainability programme Plan A, helping to create the Plan A 'brand' and a huge range of internal and customer-facing communications. 

This campaign started life as an internal initiative and had such a big impact that it was rolled out to customers, featuring on everything from fridge blinds to lorries.
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Expertise

Branding & creative strategy
Advertising & through-the-line
Business-to-business
Internal communications
​Writing for wellbeing

Copywriting for

TV, radio & videos
Websites & apps
Brochures
Mailings

Also offered

Writing for wellbeing workshops
​Art direction & design
Photography
Website design
Illustration & typography

  • Home
  • About
  • Services
  • Writing for wellbeing
  • Work
    • M&S Plan A
    • Arcadia
    • Beechcroft
    • British Airways
    • Corney & Barrow
    • Isle of Man Government
    • M&S Pensions
    • Reebok Sports Club London
    • Victoria County History
    • Vodafone
  • Contact